PODCAST Build a Marketing Strategy For 9,360% Bigger Results

PODCAST Build a Marketing Strategy For 9,360% Bigger Results Are you getting more out of your marketing than you’re putting into it? Nathan Ellering is the head of demand generation at , and he wants you to be able to say that you’re getting the results you want from your marketing, your content, and your social media. Nathan is also the author of The Ultimate Guide to Marketing Strategy, so he’s a bit of an expert on the topic! We’re going to be talking to him today about how you can generate quality leads, get the traffic and traction that you want, and make your marketing strategy a success. What Nathan does at as the head of demand generation. The story behind the launch of the Ultimate Guide to Marketing Strategy: what it includes, why it was necessary to write it, how it’s different, and why you should check it out. Nathan also shares why he created it as a microsite as opposed to a blog. The importance of following the acronym SMART when you’re setting your goals. An explanation of what 10x content is and how Nathan makes it work for him. How Nathan recommends tracking marketing ROI to be sure that your content is doing what it’s supposed to do. How to prioritize within your marketing strategy. The concept of goals-driven budgeting. Nathan’s best advice for someone just starting a marketing strategy. Links: The Ultimate Guide to Marketing Strategy Google Analytics If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Nathan: â€Å"Marketers who document their strategy are 538 percent more likely to report success than those who don’t.† â€Å"The goals-driven budgeting methodology requires you to set your goals first, then plan your budget to make the goals a reality.† â€Å"As a marketer, your first blog post won’t be good and your first ad is probably going to suck, but you need to do it. You need to ship something and you need to continuously improve.†